REAL LEADERS CREATE LEAD MAGNETS THAT MATTER
Lead Magnets That Lead:
Create a powerful first touchpoint that builds connection, credibility and true leadership from the very first click.

YOU'VE BEEN DOING LEAD MAGNETS ALL WRONG
Leads aren’t numbers. They’re people. And they’re people who need your help.
It’s the beginning of a relationship.
It’s the moment someone decides if you’re the expert they want to follow.
It’s your first act of leadership.
Lead Magnets That Lead is a FREE, 30-minute (but wildly powerful) training that will show you a bold new approach to creating your lead magnet
Shift your mindset and stop treating lead magnets like throwaway content
Create something that builds real value, connection and trust
Show up with clarity, confidence, and purpose - right from the first click
Make your freebie actually lead somewhere (not to a dead-end)
I'M FIONA - AND I BLOODY LOVE A FUNNEL

I’m a copywriter, funnel strategist and straight-talking northern girl.
I’ve built launch and lead generation funnels for clients making five- and six-figure months, and trained hundreds of business owners to do the same.
Lead magnets are about leadership.
It’s not just about how many people you get on your list.
It’s about who they are, how they connect with you, and where you lead them next.
In this training, I’m sharing the same strategies I use inside client funnels to attract aligned leads and turn them into paying customers. It’s 30 minutes of straight-talking strategy that’ll change how you think about freebies forever.
THIS IS FOR YOU IF...
You want your freebie to actually do something for your business
You care more about connection than collecting names
You’re ready to step into leadership, not just list-building

They build your leadership.