Why your brand is more than just a pretty logo
If you've ever thought branding was just about picking the right colours, slapping on a logo, and calling it a day…think again.
Your brand is a living, breathing reflection of you.
It’s not just aesthetics; it’s your story, your values, and the unique experiences that shape the way you show up in business.
And if you’re a solo business owner, your brand isn’t just a marketing tool.
It’s a reflection of who you are at your core.
When I started rebranding recently, I realised just how much I’ve evolved—not just as a business owner, but as a person.
And let me tell you, this journey has been about so much more than fonts and palettes.
It’s been about stepping into my identity with confidence and aligning my business with my true self.
So let’s chat about what building a brand branding really means and why it’s the foundation of everything you do.
Building a Brand...
Step 1: Owning your unique edge
Your brand isn't just your business—it’s you.
If you’re a solo business owner, it’s deeply personal, and that’s something worth embracing.
When I started this rebranding journey, I focused first on what makes me me.
Not just my work as a copywriter, but my lived experiences, my quirks, and the things that have shaped my worldview.
I went through an exercise where I wrote down:
My qualifications and skills.
Life experiences that have shaped me (good, bad, and ugly).
The little quirks that make me who I am (like my weird aversion to eating the same meal two days in a row!).
Once I gathered all of that, I saw the thread that tied it all together:
My unique edge.
This is what sets me apart from the dozens of other copywriters out there.
Old way: Trying to fit into a box of what I thought a “successful” copywriter should look like.
New way: Owning my unique blend of storytelling, personal growth, and deep connection with my clients.
Your audience doesn’t just buy your product or service. They buy into you.
That’s why your unique edge matters.
Step 2: Defining your brand values (and actually living them)
Brand values aren't just a list of words you slap on your website and forget about.
They’re the compass guiding every decision in your business…and in your life.
I sat down and wrote out a long list of values that I resonate with, then grouped them into categories.
From there, I narrowed it down to five core values that I genuinely live by:
Freedom: The ability to create a life and business on my own terms.
Growth: Constant learning, curiosity, and self-expansion.
Independence: Trusting my own path and decisions.
Passion: Pouring my heart into everything I do.
Kindness: Leading with empathy and care in every interaction.
Now, whenever I face a big decision—whether it's taking on a new client or launching a new offer—I check in with my values.
If it doesn’t align, it’s a no from me.
Pro tip: If you're unsure of your brand values, start by asking yourself: What matters most to me, both in business and in life? The overlap is where your true brand lies.
Step 3: Bringing it all together: your visual identity
Once you have a deep understanding of your unique edge and values, then it’s time to think about visuals.
Your visuals should be a reflection of who you are, not just what’s trendy.
For me, inspiration came from something deeply personal: the Light Seers Tarot deck.
The colours, the illustrations, and the energy of the cards just felt like me.
They evoke the same feelings I want my clients to experience when they interact with my brand: magic, transformation, and connection.
When choosing your branding elements, consider:
👉 What colours and visuals truly resonate with you?
👉 Is there something in your personal life that could inspire your brand identity?
👉 How can your visuals evoke the emotions you want your audience to feel?
Step 4: Aligning your messaging with your brand
Your visuals and values need to translate into your messaging.
The way you write, the words you choose, and even your tone of voice should all reflect your brand identity.
For me, that means weaving more spiritual, nature-based language into my copy, staying true to my love of authenticity, and ditching any marketing jargon that doesn’t feel aligned.
Old way: Writing copy that sounds like everyone else in the industry.
New way: Infusing my messaging with magic, spirituality, and down-to-earth honesty.
A great place to start? Creating a mission statement that sums up who you are and who you serve in one or two powerful sentences.
Step 5: Evolving your brand over time
The beautiful thing about branding is that it’s never set in stone.
As you grow and evolve, so too should your brand.
And that’s okay.
It’s actually more than okay:
It’s fan-bloody-tastic.
It shows that you’re growing, which is what you should be doing as a human.
I’ve gone through phases where I wasn’t sure who I was or what I wanted my business to represent…
…but now, after years of growth, I feel more aligned than ever.
Your brand should reflect your current self, not who you were five years ago.
Don’t be afraid to tweak things as you go.
And don’t be afraid to let some things go.
Your Brand Is Already Inside You
Branding isn’t about forcing yourself into a box.
It’s about uncovering who you already are and amplifying that.
Whether you’re refreshing your visuals, honing your message, or re-evaluating your values, remember this:
Your brand is an extension of you.
And when you get that right?
The right clients will feel it.
If you're ready to dive deeper into your own branding journey, and want to learn more about building a brand that's aligned with YOU...
...saunter on over to my Brand Masterclass.
I’ve got some tools and insights that can help you uncover your unique edge and start showing up in a way that feels genuinely you.
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