In a world full to the brim with content, copywriting has become a crucial skill for anyone in digital business.
Sure, visuals and video are important — we don’t stop our scrolls for blocks of text. But copy still provides the best opportunity for getting found online. From SEO-optimised metadata to steady streams of nurture emails and sales pages that convert, copy remains king.
A huge part of my business is teaching other business owners how to write their own copy. And there are parts of copywriting that you can bang out yourself, but if you truly want to expand your business, get leads, and convert eyeballs to sales, hiring a skilled copywriter is well worth adding to your budget.
Hiring a copywriter can be scary, but I’ll be honest: it will pay you back financially as well as emotionally.
And since it’s coming up on a fresh financial year, it’s time to start thinking about where to invest your money in 2024.
So here are my top 5 reasons to budget for a copywriter this year.
Reason 1: Save Time and Energy as a Busy Business Owner
I’m willing to bet that you started your business because you’re passionate about your product…NOT because you’re passionate about all the little details and complications of running a company.
And it can be tempting to do it all yourself. Delegating tasks costs precious resources that we as business owners never feel like we have enough of.
But taking something as tough and as time-consuming as writing weekly emails, huge sales pages, intricate funnels, and regular blog posts will free up more time for you to focus on what you actually love about your business.
Copywriting is a skill that takes patience and practice. And there are many professional, experienced copywriters out there who know just the right tricks to make your copy effective and engaging.
Imagine offloading your copywriting tasks and only thinking about them when perfected, complete copy is delivered to your inbox once a month.
Or think about how it would feel to put all of your energy into creating your product and building your vision while knowing that a powerful, done-for-you copy is being handled by a seasoned professional.
Copywriters love to write copy.
What do you love to do in your business?
When you hire a copywriter, you can do more of that thing.
Reason 2: Optimise SEO to Get More Customers
SEO trends are constantly changing. Trying to keep up with the newest shifts in Google’s algorithm is a full-time job on its own.
SEO copywriters stay on top of algorithm trends so you don’t have to.
They can create done-for-you copy that gets more eyes on your business, and they can do it quickly because they have the skills and practice to cut down on the research and editing time clogging up your productivity systems.
Incorporating SEO best practices into copy while keeping that copy flowing and compelling isn’t easy. And business owners who haven’t cultivated that skill are prone to a lot of “banging of heads on desks” out of frustration.
Hire an SEO copywriter to carefully and fluently create copy that builds search engine momentum.
You may be investing extra funds into that SEO copywriter, but you can sit back and watch your sales increase as well.
Reason 3: Hook Readers with Skillful Storytelling
Successful marketing is all about great storytelling.
When readers are brought into a story, they feel connected and compelled to engage. The more engaged your audience is, the more likely they are to buy from you.
But storytelling isn’t simple. There’s a real science and formula to effective storytelling in the marketing world.
Copywriters spend years learning the skill of good storytelling. They can hook your readers, bring them into your world, and convert them into customers.
Your personal and brand story are no doubt amazing. But do you know how to structure and write those stories so that they’re clear, concise and entertaining?
A copywriter does.
Delegating to a talented writer ups the power of your brand and creates raving fans who feel like they know exactly what you’re all about.
Reason 4: Stay Ahead of Copywriting and Marketing Trends
Just like the ever-changing landscape of SEO algorithms, the marketing world in general changes daily.
Usually, by the time you notice a marketing trend, that trend is on its way out.
To get ahead in marketing, you need to create fresh, cutting-edge content that keeps readers on their toes.
If your copy looks and sounds just like everyone else’s, potential customers will not only be bored, but they won’t trust that you’re on top of your game…even if your game isn’t marketing or copywriting.
I know you stay on top of the trends in your industry, and copywriters stay on top of the trends in their industry.
Hiring a copywriter will save you hours of research time. They could also save you from sounding stale and unoriginal.
Reason 5: Budget for a Copywriter and Give Your Copy a Professional Touch
Good writing is hard to come by.
Writing is a deeply intricate skill that requires technical and grammatical knowledge while also incorporating creativity and talent.
If the basic rule holds that we need 10,000 hours of practice to perfect a craft, I’m willing to bet that you don’t have that kind of time to put toward your writing skills.
Copywriters have been writers their whole lives. In fact, copywriting is one of the only steady and in-demand jobs for writers, which is why so many natural and word-loving writers become copywriters.
How often can we make careers out of our talents? In that sense, copywriters are lucky.
But you’re also lucky because you can leverage the life-long practice of a talented writer to grow your business.
Copywriters don’t find writing hard…we get excited to write and edit and perfect our copy so that it shines. In turn, we make you sound and look professional.
So…Is hiring a copywriter worth it?
I may be biased, but yes. Absolutely a copywriter is worth the money.
If you want your business to get seen, look professional, and stay on top of marketing trends, a copywriter is the way to go.
If you want to take it up a notch and flourish in business while also having space to create and nurture your product or service, then a copywriter can take hours of work off your plate.
We don’t just save you time…we get you more sales.
And that seems like a no-brainer.
If you want to see how a copywriter can contribute to your business, let’s hop on a free connection call. I’m a copy nerd…and more than happy to chat about what I can do for you.
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