Email Marketing Tips: How to Build Lead-Generation Funnels

Why is email marketing so important?

When running an online business, you always have to keep up with new marketing and lead generation trends…

…and it feels like social media trends change daily… I don’t know about you, but I do not have time to create TikToks and Reels all day.

But there’s one tried and tested way to market and get new leads that never goes out of style.

One of the most powerful tools at your disposal—especially for a launch—is the lead-generation funnel, with email marketing at its core. 

From building an email list to nurturing leads, emails offer a unique and highly effective way to engage your audience and grow your business. 

Creating these lead-generation funnels is my bread and butter, so let’s explore how to leverage email marketing to its fullest potential.

>>> The Foundation of Your Funnel: How to Build an Email List

The first step in any successful lead-generation funnel is building a strong email list. 

Your email list is a direct line to your audience, allowing you to reach them in a personal and impactful way. 

But how do you start building this list?

The best way to build an email list is through opt-in pages.

These are landing pages specifically designed to collect email addresses in exchange for something of value, like a free eBook, discount code, or exclusive content. 

The key to a successful opt-in page is offering something that your audience truly wants, making it irresistible for them to sign up. 

This first step sets the stage for everything that follows in your lead-generation funnel…

…so it needed to be designed and written well with good copy and captivating graphics.

>>> Building relationships with nurture emails

Once you have a subscriber's email address, the next step is to nurture that relationship. 

This is where many businesses stumble.

They rush to make a sale without building trust first. 

Nurturing emails are your opportunity to provide value, share your expertise, and build a relationship with your subscribers.

When done right, nurturing emails make selling your service or product SO MUCH easier. 

By the time you present an offer, your audience should already see you as a trusted resource. 

They’re more likely to respond positively because you’ve taken the time to understand their needs and provide solutions. 

This approach not only increases conversion rates but also leads to long-term customer loyalty.

Just like your opt-in page, though, writing great nurture emails is a skill. 

These emails aren’t last-minute afterthoughts. They need a clear strategy.

>>> How can emails build community?

When you consistently deliver valuable content, you create a space where subscribers feel connected, informed, and valued. 

This sense of belonging can turn casual subscribers into raving fans who are eager to support your business.

And emails aren’t a one-way street!

One of the best ways to build community through emails is by creating engagement.

Encourage your subscribers to reply to your emails, share their thoughts, and ask questions. 

This two-way communication breaks the notion that emails are a one-sided conversation, and it shows your audience that you genuinely care about their input.

>>> Why is email marketing scary?

When it comes to sales emails, many business owners have a weird mindset that holds them back. 

They worry about being too pushy or fear that their audience will be turned off by a sales pitch. 

But, when approached with the right mindset, sales emails can be incredibly effective and well-received.

The key is to remember that sales emails should not be about pushing a product, but about offering a solution to a problem your audience is facing. 

If you’ve done a good job nurturing your leads, they will welcome your sales email as a valuable opportunity rather than an intrusion.

>>> Are emails or social media better for sales?

While social media is a fantastic tool for brand awareness and engagement, it’s not always the best platform for making sales. 

Emails, on the other hand, are a direct line to your audience, giving you more control over the message and how it’s delivered. 

Unlike social media, where your content competes with countless distractions, emails land directly in your subscriber’s inbox, where they are more likely to be read and acted upon.

Plus, email marketing allows you to segment your audience and tailor your messages to specific groups. 

This level of personalisation is nearly impossible to achieve on social media, making emails far more effective for driving sales.

>>> Don’t Be Afraid to Ask for Business

Finally, one of the most important aspects of email marketing is asking for business. 

Many entrepreneurs hesitate to include a clear call to action in their emails, fearing they might come across as too salesy. 

But, if you’ve built a relationship with your audience, they expect and even appreciate when you present an offer.

The key is to be direct yet considerate. 

Whether it’s inviting them to a webinar, offering a special discount, or promoting a new product, make sure your call to action is clear and compelling. 

Remember, your subscribers are on your list because they are interested in what you have to offer—so don’t shy away from giving them the opportunity to take the next step.

Utilise the Power of Emails in Your Lead-Generation Funnel

In a world where social media often dominates the conversation, email marketing remains a proven and reliable strategy for growing your business.

But lead generation and email marketing can feel REALLY scary and overwhelming.

I’ve created a free guide that’ll help you tap into the power of lead generation and help you build your audience in a simple, easy and effective way.

With these free templates—which include an opt-in page, thank you page, and email sequence—you’ll level up your business game in NO TIME.

Ready to take the guesswork out of building your audience?

Click here to download my templates that’ll have clients flying through your lead funnel and SO ready to buy.