How to make copy convert: what you need beyond words
- May 12
- 6 min read
Why your copy isn’t converting (and what to do about it)
You’ve done everything right…
…or so it seems.
You’ve invested in expert copy that captures your brand voice perfectly. Your message feels clear, your offer sounds irresistible, and you’ve poured time, energy, and money into making sure your words are exactly what your audience needs to hear.
So why aren’t the sales rolling in?
Why aren’t you seeing the sign-ups, bookings, or conversions you expected?
It’s because of what I wish more business owners understood...
Brilliant copy on its own isn’t enough.
We like to think of copy as the magic wand that makes everything work, but in reality, copy is just one piece of a much larger puzzle.
Without the right design and tech to support for your websites or funnels, even the sharpest, most persuasive words can end up falling flat.
Here’s a fun metaphor to help me make my point:
You’ve written a bestselling script, but the stage is wobbly, the lighting is off, and the sound system keeps cutting out.
No matter how good the script is, the audience will struggle to connect, or worse, they’ll walk out halfway through the show.
In the world of online business, the stage is your design and the tech is like the crew (you know, the ones who wear all black and flit about making things happen?).
And when those pieces work beautifully alongside your copy, that’s when the magic really happens... THAT'S when how to make your copy convert!
In this blog, I’ll get into why your words might not be converting the way you hoped, what role design and tech play in boosting your results, and how an integrated team can help you create a seamless, high-converting website or funnel experience for your audience.
Most importantly, you’ll walk away with practical tips you can apply today, whether you’re DIYing your funnel or ready to bring in a team that can help you tie it all together.
The copy-design-tech triangle
There are three pillars that hold up conversions.
Most business owners think: “If I just get the right words, everything will work.”
Sorry to break it to you, but it doesn’t work that way.
Copy, design, and tech work together.
When one is missing or misaligned, conversions suffer.
Let’s break this into the three pillars:
1. Copy: the message that moves people
Great copy does more than sound good. It connects, persuades, and guides action.It addresses pain points, amplifies desires, and helps your audience believe that your offer is 100% for them.
But without the right setting, even the best copy can fall flat.
2. Design: the visual experience that amplifies the message
Design isn’t just “making it look pretty” (and I know you used to think that!)
It actually makes sure people meaningfully engage with what you’re saying.
Good design does a few things:
Creates hierarchy: Headlines stand out, key messages are highlighted, sections are easy to scan.
Builds trust: A clean, polished layout instantly signals professionalism.
Guides the journey: The eye moves smoothly from one section to the next without confusion or overwhelm.
3. Tech: the invisible engine
Tech is what holds everything together behind the scenes.
Keep these things in mind:
Speed matters: Slow load times? People click away.
Functionality matters: Broken forms, checkout glitches, or email sequences that don’t fire lose you money.
Mobile optimisation matters: With over half of web traffic happening on phones, your site or funnel needs to perform flawlessly across devices.
When these three elements of your website or funnel are working together in a beautiful dance, that’s when you’ll get the conversion results you’ve been expecting.
Why working with an integrated team changes the game
There’s power in a joined-up approach.
At The Creative Copywriter, we’ve seen a pattern over and over again:
A client gets amazing copy → hires a random developer or DIYs the funnel →ends up disappointed because the end product doesn’t reflect the strategy behind the words.
And it’s the entire reason that I’ve expanded my offerings to a more holistic approach.
We don’t just do copy…we do it ALL.
(We have for a while now but I'm finally shouting it out loud!)
Here’s why working with a fully integrated team makes a difference:
1. Copy that’s written to fit the design
We don’t just write in a Google Doc and leave you to figure it out.
We think about layout, design flow, and user experience as we write.
That means fewer awkward surprises when the words hit the page. And it also means less work for you.
2. Design that’s built to serve the copy
Our designer gets copy. They know:
How to use whitespace to give words breathing room
How to highlight key sections without cluttering the page
How to balance text with visuals so the message stays front and centre
There are some great designers out there, but they’re not all copy-friendly. Our philosophy is that copy comes first, which means that our designer builds around the words (with the overall strategy in mind) rather than the other way around.
3. Tech that quietly works in the background
From integrations to automations, we make sure:
Pages load fast
Checkouts run smoothly
Forms connect to your CRM
Your tech stack plays nicely together
We handle the details so you don’t have to stress.
Tech is a huge headache for most business owners. And that makes sense, because you’re not in the tech business.
You’re a service provider or coach, so why should you spend HOURS (or even days) getting into a tangle of tech to plug in your new copy and design?
4. Support that doesn’t vanish post-launch
And here’s what really sets us apart.
We don’t disappear once your site or funnel is live.
We:
Offer training so you can confidently update things yourself
Provide ongoing support if you want a long-term partner
Set you up so you don’t need to keep coming back to us for every minor change
We believe your business should work for you, not tie you to a designer forever.
We want to give you freedom and autonomy.
And one reason for that is that we learned from experience that some designers want you to stick around for the help they know you’ll need.
Bit cheeky.
The hidden costs of disconnect
What happens when copy, design, and tech don’t align?
If you’ve ever wondered why your beautiful copy isn’t converting, here are a few common (and costly) pitfalls:
Mixed messages: When the design doesn’t match the tone of the copy, your audience feels confused or put off.
Example: a luxury coaching offer with a DIY, template-looking page.
Distracted readers: Poor design draws attention away from key messages. Big blocks of text with no hierarchy, clashing colours, or too many calls to action can overwhelm instead of guide.
Abandoned journeys: Tech hiccups create friction.
Example: a form that doesn’t submit on mobile, or a checkout page that takes too long to load.
The result is a loss of sales, wasted ad spend, and frustrated audiences.
It also costs you loads of time as you try to run around fixing things…and inevitably starting more fires along the way.
And that feels pretty lonely.
What you can do today to boost your conversions
It’s as simple as an audit.
You don’t have to overhaul everything at once. Just start with a quick audit using these questions:
Headlines: Are they clear, visible, and easy to scan?
Tip: Test your page on mobile. Can you spot the main message in under 5 seconds?
Page flow: Does each section naturally lead into the next?
Tip: Ask a friend to read through. Where do they get confused or lose interest?
Calls-to-action (CTAs): Are they obvious, action-oriented, and well-placed?
Tip: CTAs should appear throughout the page, not just at the bottom.
Tech performance: Is everything working across devices?
Tip: Use tools like Google PageSpeed Insights to check load times and mobile friendliness.
Why we’re different (and why that matters)
We’ve been giving full service on websites and funnels for a long time, and we’ve learned that the best outcomes happen when we work as a team.
So, yeah, this is a bit of an advert, but we think we’re worth it!
With us, you can:
Get only copy if that’s what you need
Get only design if you have copy handled
Get the full package (copy, design, and tech) with one team that collaborates smoothly
And most importantly, we’re here to empower you, not to trap you.
Our goal is to set you up so you feel confident, capable, and in control of your own business tools.
Final thoughts: let’s get your funnel working for you
If you’re tired of wondering why your brilliant copy isn’t bringing in the results you expected, it might be time to zoom out and look at the bigger picture.
We’d love to help you get everything working together beautifully for your websites and funnels.
Book a free connection call and let’s chat about how we can support you:
With just the words,
With just the design,
Or with the full, done-for-you solution.
Because great words deserve a great stage and a dedicated behind-the-scenes crew.
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