Words run every part of your business. When you understand them properly, everything changes.
The Soul of Copy:
A free 20-minute training for heart-led business owners who want to write copy that feels honest, human and aligned with the work they're here to do.
Your message matters more than you think. And it’s probably the missing piece in your business.
Your message needs both parts of copywriting for it to work: the soul and the science.
When you write only from strategy, the humanity disappears.
When you write only from intuition, it stops feeling clear.
The Soul and Science of Copywriting is a two-part series that teaches you both sides.
The soul is who you are, what you stand for and the message only you can share.
The science is how you shape that message so it inspires your audience to take action.
You need both. Together, they make your message unforgettable.
Today, we’re beginning with the part most people skip... your soul.
The Soul of Copy is a FREE, 20-minute training that helps you return to the heart of your messaging and write in a way that feels natural, grounded and honest.
Understand what copywriting really is and why it still matters
Learn the foundations of clear, simple, human copy
Find your true voice so your words actually land
Master the 3 things you must know before you write anything
Build a mission statement that guides your entire business
Make writing feel easier, lighter and more connected
See why your real voice will always beat any AI shortcut
I'M FIONA, AND COPY IS MY CRAFT
I’m a copywriter, coach and bit of a word witch. I help heart-led business owners find the words that help their people feel seen.
The Soul of Copy is the part most people skip.
They want formulas. They want techniques. They want tricks.
But none of that works if the foundations are missing.
If you don't know what you stand for or what makes your message different, no amount of templates will save your copy.
This training gives you the direction and confidence your words have been waiting for.
THIS IS FOR YOU IF...
You feel stuck staring at a blank screen.
Your writing doesn't sound like you.
You want more confidence when talking about your work.
You want a deeper connection with your audience.
You are a spiritual business owner, healer or creative and you want your words to match the energy of your work.
Start writing copy that comes from the heart…
Because this is the part of your business that changes everything once you finally get it.
© 2025 - THECREATIVECOPYWRITER